Puppies, Parks, & Prayers

DELIVERABLES
  • Branding
  • Web Design
  • Print Design
  • Social Media Marketing
  • Social Media Management
  • Photography
CLIENT
Fellowship of Christian Athletes
YEAR

2018

Puppies, Parks, & Prayers is a public festival for dog lovers in the Tampa Bay area. Hosted by the Fellowship of Christian Athletes, this event was created to foster community around dog lovers, while supporting the mission of FCA South Tampa. We were asked to design a visual identity and implement it digitally and in print.

Logo Design

A visually striking yet refreshingly playful branding for Puppies, Parks, & Prayers.

A simple, straightforward name that encompasses the main aspects of the event. The challenge was to create a brand that did the same, a brand that communicates a diverse, fun, and welcoming community.

Ideogram

Inclusive of Everyone

The possibilities of inclusive design became clear and developed into a simple display of dog types. The ideation phase is the most creative phase, producing some of our most exciting ideas. We built a well-thought-out foundation and slowly took the steps towards the full recognizable logo.

Basset Hound

Representative of all medium-sized dogs.

Great Dane

Representative of all large-sized dogs.

Maltese

Representative of all small-sized dogs.

Colors & Material

Loyal Blue

#07305E

Walk in the Park Green

#4EAC4F

Yellow Joy

#FFD368

Puppy Energy Orange

#ED7D3A

Typography

Insaniburger with Cheese

Gotham Bold

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