The marketing landscape has changed over the years, and it continues to do so in 2019. Strategies and tactics you’ve planned from last year may have all gone out the window—that’s how fast everything changes in the cutthroat and ever-evolving world of marketing. It’s imperative that you stay up to date with the business trends of 2019 in order to stay on top of your game and ahead of the competition. To get ahead, one of the tools you must have to stay relevant is a website.
In a world that has stepped into the digital age, what matters is having a digital footprint which leads people to you. Without a website, you stand little to no chance of attracting new potential customers, generating leads, and closing sales. Here are a few points to consider about the importance of a website:
Put Yourself Out There
You are almost invisible to people when you don’t have a website.
Let’s say you’re going to make a purchase but aren’t sure which brand to choose. What’s one of the first things you do? Hop onto your computer, or pull out your phone, and do a quick Google search, of course!
If you don’t have a website, you won’t be found when people search. People won’t be able to see your brand, what you offer, and every other piece of content you’ve developed. If you want to put yourself out there and get noticed by your target market, a well-built website is a key to achieving that.
Make Yourself Searchable
Do you ever wonder how Google manages to give you the most relevant website for your search? This is all because of SEO, or Search Engine Optimization.
In a nutshell, SEO increases online presence through sending signals to search engines that your pages are worth showing in Google’s index.
The best way to increase SEO is to have a website, mainly because you have full control over the contents you put on there and the full access to customizability. By having high quality and search engine optimized content, you are increasing your online visibility — therefore, increasing your chances of getting more organic or unpaid reach.
Help Customers Take The First Step
Everything comes down to helping your audience take the first step in the journey to conversion. A website doesn’t just serve to help you capture the attention of potential customers, it exists to call to action: make a purchase, send a message, etc.
A website will help you generate leads, and most importantly, it’s where many customers will first reach out to you via your contact form or chatbox. And once they do that, they’ve expressed an interest in you, which means that’s one hot lead on the table for you to work on!
These three points are just some examples as to why having a website is essential to your marketing strategy. Stay on top of your game with these helpful tips for one of 2019’s trends!